Blue Beam Technologies Ltd. is a fledgling company specializing in unique, cutting edge, conceptual and under-represented technologies.
Such solutions include, Bluetooth Marketing, Interactive Holographic Projection, Touch Marketing using the latest in Interactive Display Technologies and recently Fuel Cell Technologies.
Quote The Blue Beam Crew - "We’re definitely in the hunt for a very conceptual/abstract logo, that’s also simplistic and clear. Our business is all about being one step ahead and introducing new technology. Our logo will embody that vision. Colours are shades of blue and grey."
We were approached by Blue Beam Technologies Ltd. to provide a logo design which would portray and elaborate upon exactly what they stated above.
We needed to take the scope of their mission statement and really summarize it into a branding utensil.
So, what exactly were our considerations when developing the logo?
We needed to account for the service nature of the company. The actual name could have easily been represented as a simple beam of light, however, that would not have really captured exactly what their company offers.
In regard to technology, we can basically compare it to a wave. A wave in the sense that it's constantly surging, it offers infinite power and it's scope is vast.
Eureka!
We mixed and matched the concept of an outward traveling beam with the the vast overlap of a wave and thus, Blue Beam Technologies found their logo.
It truly represents the nature of their business, there's nothing out of their capability scope and they're surging through Trinidad & Tobago with powerful development tools.
